In-Depth Reviews of Mazda Crossovers: Performance & Design


Intro
When it comes to the world of crossovers, Mazda has carved out a distinctive niche that speaks to a wide audience of car enthusiasts and everyday drivers. With a lineup that ranges from the stylish CX-3 to the spacious CX-9, Mazda offers vehicles that balance performance, aesthetics, and practicality. This article endeavors to explore the intricate details of Mazda's crossover offerings, diving into performance metrics, user experiences, and design features that make these vehicles noteworthy in a crowded market.
By examining a variety of models, we can gain comprehensive insights into what makes each one unique. Insights into not just the specs, but how drivers feel about their vehicles under various conditions - that’s where the magic happens. Are you considering a Mazda crossover for your next vehicle? Or perhaps just curious about how they stack up against competitors?
Whatever your interest may be, our detailed reviews aim to equip you with the knowledge you need to make an informed decision. Let’s start our journey with a critical look at performance metrics.
Intro to Mazda Crossovers
Mazda has carved a niche for itself in the automotive market, particularly with its line of crossovers. These vehicles have gained momentum in recent years, owing to a blend of practicality and performance—they promise to serve families, commuters, and adventure seekers alike. The significance of understanding Mazda crossovers extends beyond merely knowing their specifications. The purchasing decisions in this segment are shaped by evolving consumer preferences, safety considerations, and fuel efficiency concerns.
Choosing a Mazda crossover means stepping into a world where design meets functionality. From the Mazda CX-5 to the newer entrants like the Mazda CX-50, there's something to fit a variety of lifestyles. Each model whispers its unique charm while still showcasing the characteristic spirit of Mazda. Potential buyers often want assurance that they're investing their money in a vehicle that balances aesthetics, safety, and performance.
Key Considerations
Here are crucial elements that make understanding Mazda crossovers essential:
- Variety of Options: With several models under its belt, Mazda provides choices catering to different needs and preferences. Whether it’s a compact urban vehicle or a spacious family SUV, the lineup is diverse.
- Performance: Mazda crossovers distinguish themselves through agile handling and responsive engines. Understanding the performance metrics is vital for buyers who prioritize driving experience.
- Interior Quality: An often overlooked aspect is the interior comfort and technology integration. Aspects like cargo space, seating arrangements, and infotainment systems reshape how users relate to their vehicles.
- Safety and Ratings: With road safety being paramount, consumers need detailed insights about the safety technologies embedded in these vehicles. Crash test ratings also play a critical role in this decision-making.
"A car isn’t just about getting from point A to B; it’s about enjoying the ride along the way."
In a crowded market, one might wonder how Mazda crossovers hold their ground against rivals like Honda and Toyota. Understanding the key specifications and advantages of Mazda’s offerings can aid in making an informed choice, especially for buyers attuned to performance, style, and innovation. As we delve deeper into the specifics, each section provides a clearer picture of what Mazda brings to the table.
In sum, the introduction to Mazda crossovers is a glimpse into their practicality and style, revealing how they connect to the diverse needs of modern drivers. We’ll explore their lineup in greater detail in the subsequent sections, uncovering insights that help clarify what makes these vehicles standout choices within the crossover segment.
Overview of the Mazda Crossover Lineup
Understanding the Mazda crossover lineup is essential for anyone looking into this segment. With their distinctive styling and engaging driving dynamics, Mazda has carved a niche for itself in the crowded crossover market. These vehicles not only cater to practical needs but also prioritize the driving experience, which is something that sets them apart from many competitors.
Mazda's offerings include a variety of models, each tailored to different preferences and lifestyles. Whether it's families needing extra space or urban dwellers seeking compactness, Mazda provides options that merge form and function. The carmaker's identity thrives on its ethos of 'driving pleasure,' which is woven into each crossover.
Potential buyers should consider factors like design, space, performance, and technology when evaluating Mazda crossovers. The lineup consists of models such as the CX-5, CX-30, and CX-50, each boasting unique attributes. These vehicles appeal to diverse consumers, from tech-savvy individuals to outdoor enthusiasts and families.
For those in the market, understanding the differences and advantages among these models is crucial. Let’s take a closer look at what each of these crossovers has to offer, starting with the Mazda CX-5.
Mazda CX-5
The Mazda CX-5 stands out as a favorite among crossover enthusiasts. It offers an exciting balance between performance and comfort, making it suitable for both city driving and weekend adventures. One of its key selling points is the sporty handling, often compared to that of a sedan rather than a typical SUV.
Key Highlights:
- Engine Options: Available with a turbocharged option that significantly enhances its responsiveness.
- Interior Quality: The cabin is well-crafted with premium materials, creating an upscale feel.
- Space: Ample cargo room and rear seating, making it great for families.
"The CX-5 excels in making mundane drives feel engaging and enjoyable, infusing excitement into everyday commutes or long trips."
Mazda CX-30
The Mazda CX-30 takes a slightly different approach by slotting between the subcompact and compact crossover categories. This model is known for its sleek design and a sense of sportiness that is hard to resist. From an aesthetic standpoint, the CX-30 is striking, with a sculpted body and a well-designed interior that radiates simplicity and elegance.
Key Takeaways:
- Driving Dynamics: It shares the platform with the Mazda3, which means handling is sharp and responsiveness is top-notch.
- Tech Features: Comes loaded with a modern infotainment system that includes smartphone integration options.
- Compact Size: Ideal for those who live in urban settings and need a vehicle that can navigate tight spaces easily.
Mazda CX-50
The newest entry into the lineup, the Mazda CX-50, is designed with a more rugged approach, appealing to adventure seekers. It promises enhanced off-road capabilities while maintaining the brand’s core focus on sporty handling. With a wider stance and a taller profile, this crossover exudes confidence, ready to tackle the great outdoors.
Important Aspects:
- Power Performance: Features enhanced all-wheel drive that performs exceptional in diverse terrains.
- Sustainability Focus: Mazda emphasizes efficiency in this model, including eco-friendly materials in the interior.
- Versatility: Offers more cargo space and a flexible interior, perfect for outdoor gear or family trips.


In summarizing, each of the Mazda crossovers offers something unique, tailored towards different lifestyles and needs, yet they all share Mazda’s hallmark driving experience. As we delve deeper into aspects like performance metrics and user experiences in the following sections, you'll gain a fuller perspective on which Mazda crossover might suit your lifestyle best.
Performance Metrics of Mazda Crossovers
When it comes to understanding Mazda crossovers, the performance metrics stand out as key indicators of what makes these vehicles tick. The term "performance metrics" isn't just a buzzword; it's about how well these vehicles handle, respond, and meet the varied needs of drivers. In this section, we'll break down the essential elements that make up the performance of Mazda crossovers, focusing on specific attributes such as the powertrain options, fuel efficiency, and overall ride quality.
Powertrain Options
Powertrain options are like the beating heart of any vehicle, and Mazda's crossovers do not disappoint in this regard. Typically, you will find a range of engines, from turbocharged variants to naturally aspirated engines, designed to offer a good mix of power and efficiency. The Mazda CX-5, for instance, comes with the choice of a robust four-cylinder engine or a turbocharged option, catering to those who seek a zippier drive. This flexibility allows consumers to select a powertrain that fits their lifestyle, whether it’s daily commutes or weekend adventures.
"A versatile powertrain makes a world of difference for a driver's experience. The choice empowers the user!"
Fuel Efficiency Insights
Fuel efficiency is becoming increasingly integral for today's drivers, especially as fuel prices fluctuate and environmental concerns grow. Mazda has embraced this challenge with commendable efficiency ratings across its crossover lineup. For example, the Mazda CX-30 tends to achieve impressive miles per gallon, positioning it well against other competitors in its class. With advanced SKYACTIV technology, Mazda optimizes engine performance to squeeze every drop out of the fuel tank.
- CX-5: Approximately 24 mpg in the city and 30 on the highway.
- CX-30: Offers even better efficiency with around 25 city and 33 highway mpg.
These figures not only help in reducing the frequency of pit stops but also reflect a commitment to more eco-friendly driving. This is particularly attractive to consumers who are more environmentally conscious and looking to reduce their carbon footprint without sacrificing performance.
Handling and Ride Quality
When you slide into the driver's seat, the handling and ride quality can make or break your experience. Mazda crossovers are renowned for their agile handling, a characteristic that stems from their well-tuned suspensions and lightweight designs. Navigating through tight corners or cruising on the highway often feels seamless due to their responsive steering and balanced weight distribution.
In the Mazda CX-50, for example, the ride quality strikes a fine balance between comfort and sportiness, making it adept at both urban environments and open roads. The suspension system effectively absorbs bumps while maintaining a firm grip on the road, allowing drivers to feel connected to their vehicle without compromising comfort.
In summary, being aware of the performance metrics—particularly the powertrain options, fuel efficiency insights, and handling capabilities—can significantly influence a buyer’s decision-making process. For those who relish a quality driving experience, these aspects of Mazda crossovers are essential considerations.
Interior Features and Comfort
When considering a Mazda crossover, one cannot overstress the significance of the interior features and comfort. In a world where consumers often spend a considerable amount of time in their vehicles, the interior environment plays a pivotal role in the overall driving experience. It is not merely about how the car performs; it’s the cozy embrace of the interior that makes a journey enjoyable.
Seating Arrangements
Seating arrangements are one of the first elements that jump out when stepping into a Mazda crossover. Typically, Mazdas radiate a sense of spaciousness, and the ergonomic layout is designed to cater to both driver and passengers. For instance, the CX-5 features plush, supportive seats that offer enough room for adults, even in the rear seats, which are often cramped in other vehicles.
In a practical sense, Mazda also pays attention to the adjustability of the seats. Many models offer power-adjustable front seats and for those who might have a family or frequently carry passengers, the 40/20/40 split folding rear seats enhance versatility. This means a parent could have a child seat on one side and still have room for shopping bags on the other.
- Comfort Level: Soft-touch materials and high-quality finishes enhance the comfort.
- Versatility: Configurations allow users to tailor the seating based on their immediate need.
- Accessibility: Wide door openings make entering and exiting smooth for all passengers.
Technology and Infotainment Systems
In the age of digitalization, a crossover’s technology features can make or break its appeal. Mazda's infotainment systems, particularly in models like the CX-30, come with Mazda Connect which makes navigating through your phone applications and music a breeze. The 8.8-inch display may not be the largest in the segment, but it is intuitively designed to put everything at the driver’s fingertips.
Moreover, Apple CarPlay and Android Auto compatibility mean you're not left high and dry without your favorite apps. This integration allows for seamless communication without being a distraction. Here are a few notable features to highlight:
- High-Resolution Display: Clear visuals make reading navigation instructions easier.
- Premium Sound Systems: Options like the Bose sound system offer sound quality that’s a treat for audiophiles.
- Safety Tech: Features such as Bluetooth connectivity ensure drivers stay in touch without taking their eyes off the road.
Cargo Space and Versatility
Cargo space can frequently be an afterthought, but in Mazda crossovers, it’s a key consideration. The ability to adapt cargo areas for various needs can significantly enhance the utility of the vehicle. For example, the CX-50's cargo bay is designed to accommodate a large amount of gear. With the rear seats folded down, a flat load floor opens up a realm of possibilities from camping gear to grocery runs.
- Ample Cargo Volume: With rear seats down, the storage expands, catering to adventurous lifestyles.
- Smart Storage Solutions: Hidden compartments and hooks are clever ways to keep essentials organized.
- User-Friendly Access: Low liftover height means easily loading and unloading items.
"Mazda has crafted interiors that compel you to turn up the volume and hit the open road with confidence."
Safety Features and Ratings
When talking about vehicles, the very first thing that often crosses the mind is safety. In today's world, where every driver has to navigate through unpredictable road conditions and the unexpected behavior of other drivers, the importance of safety features cannot be overstated. For Mazda crossovers, these features not only enhance the overall driving experience but also instill confidence in the mind of the consumer. Understanding the safety features and their ratings gives buyers a comprehensive picture of what they are investing in.
Active Safety Technologies
Active safety technologies are designed to help prevent accidents before they happen, acting as your second set of eyes while driving. Mazda's commitment to safety is evident as they incorporate ground-breaking technologies in every model, giving crossovers a notable edge.


Some key active safety features found in Mazda crossovers include:
- Adaptive Cruise Control: This system maintains a set distance from the vehicle ahead, automatically adjusting speed to keep a safe gap.
- Lane Departure Warning: It alerts the driver when the vehicle begins to drift out of its lane without signaling.
- Blind Spot Monitoring: This technology uses sensors to detect vehicles in the blind spots and signals with alerts when it is unsafe to change lanes.
- Automatic Emergency Braking: This crucial feature detects an impending collision and applies the brakes, if the driver fails to react in time.
These technologies combine to create a safety net that significantly reduces the likelihood of accidents, allowing drivers to focus on the road ahead.
"Investing in active safety technologies can be as vital as premium engine performance."
Crash Test Ratings
The reliability of any vehicle, including Mazda crossovers, is frequently gauged through crash test ratings. These ratings provide impartial and detailed insights from independent testing organizations—like the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS).
High scores across various tests generally underline a vehicle's ability to withstand collisions and protect its occupants. Factors contributing to these ratings often include:
- Frontal Impact Evaluation: Examining how well a vehicle protects occupants during a head-on collision.
- Side Impact Assessment: Understanding the vehicle's performance in side collisions, which are often more severe.
- Rollover Testing: Measuring a vehicle's stability during sudden turns that could lead to rollovers.
Mazda crossovers usually fare well in these tests, which enhances their reputation among discerning buyers looking for not just style or performance, but also peace of mind.
User Experiences and Reviews
Understanding the user experiences and reviews offers invaluable insight into the world of Mazda crossovers. These genuine accounts are pivotal, as they reflect the reality that often hides behind manufacturer marketing campaigns. Prospective buyers want to know not just the specifications but how these vehicles perform in everyday scenarios.
User experiences highlight most notably the reliability of the vehicles, something that can make or break a decision. For Mazda, it's crucial to pay attention to what drivers face during their ownership. Are the promises made about comfort and performance living up on the road? Do the crossovers hold their value over time? These real-world applications matter immensely.
Furthermore, reviews from users are grounded in unique personal experiences that range from commuting to family road trips, offering a diverse perspective. These narratives can bring to light aspects such as fuel efficiency in daily commutes or how spacious and adaptable the cargo space is for those family outings. In a market where cars might all seem similar on paper, these first-hand accounts can provide clarity that specs alone cannot achieve.
It's not only about glossy brochures; it’s about what happens when you turn the key.
Owner Testimonials
Owner testimonials often serve as the heart of user reviews. Many Mazda crossover owners express their satisfaction with driving dynamics and comfort. For instance, some owners rave about the responsive steering of the Mazda CX-5, noting how it makes every trip, whether on the highway or through the city, feel enjoyable and engaging. Others may discuss the luxurious feel of the interior that gives a premium experience without breaking the bank.
Moreover, testimonials also touch upon the practicalities. Users appreciate features like the spacious backseat in the Mazda CX-30, which often surprises passengers with its generous legroom. These insights allow prospective buyers to visualize their own experiences even before they hit the dealership.
Common themes in these testimonials include:
- Ease of handling
- Responsive touchscreen systems
- Comfortable long drives
Just as importantly, some reviewers are candid about issues they faced. A few anecdotes reveal that certain models had limited storage options for smaller bags or that infotainment systems could be quirky at times. However, the majority of feedback still skews positively.
Expert Opinions
Expert opinions from automotive journalists and reviewers add another layer of credibility to the user-generated content. They often regard Mazda crossovers favorably for their blend of style and performance. Experts highlight things like the superb handling characteristics of the models, especially in comparison to competitors like Honda CR-V or Toyota RAV4. They often laud the way Mazda manages to offer a sporty drive while ensuring comfort.
While user reviews present the day-to-day realities, experts can offer comprehensive comparisons that delve into technical performance and safety features. For example, the independent reviews might emphasize the advanced safety technologies in the Mazda CX-50 and how they perform in crash tests. They often dissect measurements, providing figures that lend context to the experiences shared by everyday users.
Market Comparison with Competitors
Understanding how Mazda crossovers hold up in the competitive automotive landscape offers valuable insights for potential buyers. Each model in the Mazda lineup holds unique strengths and distinct characteristics that set it apart, but a full picture only emerges when juxtaposed with rivals. This comparative analysis can shine a light on performance capabilities, technological advancements, and overall consumer sentiment.
When consumers are in the market for a crossover, they’re often faced with a plethora of choices. Evaluating how Mazda matches up against other well-known brands can help delineate their offerings in terms of value, safety, comfort, and innovation. For instance, studying features, pricing dynamics, and market demand allows enthusiasts and everyday buyers alike to make informed decisions.
Additionally, it's crucial to weigh the pros and cons against competitors to ensure that you’re not missing out on crucial features. Recognizing competitors' strengths can reveal gaps in Mazda’s offerings that might be significant for a consumer’s specific needs.
"A good comparison can often highlight what you didn’t know you needed in your next vehicle."
Mazda vs. Honda
Mazda and Honda frequently find themselves in direct competition within the crossover domain, each brand boasting loyal followings. Mazda's artistic designs and sporty driving dynamics contrast with Honda's practicality and reliability.
Key Comparisons:


- Performance: Mazda crossovers tend to deliver a more engaging driving experience, often with better handling and acceleration. Honda, however, typically provides robust reliability and efficiency that resonates with many buyers.
- Interior Comfort: Both manufacturers focus on interior quality, but Mazda often integrates more upscale materials and modern designs that elevate the driving experience. Honda shines in cargo space and practical arrangement.
- Technology Integration: Honda vehicles usually feature user-friendly infotainment systems, while Mazda has garnered praise for its intuitive controls and a more immersive experience.
Considerations:
Consumers should reflect on what matters most. If a sporty ride with sleek aesthetics is essential, Mazda might be the answer. But for those who prefer reliability backed by a solid reputation, Honda stands strong.
Mazda vs. Toyota
When it comes to competition, Toyota is another heavy-hitter in the crossover segment, offering a lineup famed for durability and extensive feature sets. Mazda’s performance-driven philosophy creates a distinct contrast to Toyota’s focus on fuel efficiency and practicality.
Key Comparisons:
- Reliability: Toyota vehicles consistently rank at the top for reliability, often remaining trouble-free well beyond the warranty period. Mazda, while solid, doesn’t boast the same level of dependability.
- Hybrid and Electric Options: Toyota's commitment to hybrids is unmatched, with models featuring established technology geared towards fuel economy. Mazda, while recently expanding its eco-friendly lineup, still lags behind in this area.
- Safety Features: Both brands emphasize safety, but Toyota often leads with more advanced driver-assistance features as standard, which can be a deal-breaker for some consumers.
Considerations:
The decision between Mazda and Toyota may boil down to personal preferences regarding style, innovation, and eco-friendliness. Buyers might appreciate the practicality of a Toyota if that’s a priority, or perhaps they'll be swayed by the passion and craftsmanship typically associated with the Mazda lineup.
Pricing Analysis
Understanding pricing is pivotal when considering any vehicle, including Mazda crossovers. Pricing not only impacts the budget but also reflects a vehicle’s value proposition. The significance of pricing also extends to various factors including the vehicle’s features, market presence, and overall desirability. For buyers, knowing the price range of different models allows for more informed decisions that align with personal financial situations and needs.
Furthermore, pricing often indicates the level of features and performance that a vehicle might offer. A well-priced crossover typically balances cost with quality, hence weighing the price against what the vehicle brings to the table becomes crucial.
In this section, we will explore the starting prices of the various Mazda crossover models and how they compare to rival brands, ensuring you have a well-rounded perspective on financial expectations in the crossover segment.
Starting Prices Across Models
When you stroll through Mazda's crossover lineup, it’s clear that each model has its own flavor, and so does the pricing. Starting prices vary significantly between the Mazda CX-5, CX-30, and CX-50, constituents of this diverse spectrum. Here's an overview of where each stands:
- Mazda CX-5: Starting from approximately $26,700, the CX-5 strikes an excellent balance between functionality and affordability. It combines performance with a higher-end feel that typically outweighs its cost.
- Mazda CX-30: This nimble crossover starts at around $23,000. It captures an agile spirit while offering a robust set of features at this price point, making it an attractive choice for many buyers.
- Mazda CX-50: Positioned slightly above its siblings, the CX-50 kicks off around $28,000. While its price reflects its more rugged design and advanced capabilities, it also appeals to those looking for a solid yet stylish option.
Keep in mind, these are basic starting prices, and they fluctuate depending on trim levels, optional features, and geographic location. Investing time in understanding these price brackets can refine your buying options immensely.
Price Comparison with Segment Rivals
Now, let’s take a peek at how these Mazda models stack up against the competition. When comparing prices with rivals such as Honda and Toyota, the differences can be striking.
- Mazda CX-5 vs. Honda CR-V: The Honda CR-V typically starts a bit higher, around $28,000. While it offers solid reliability, some enthusiasts suggest that the Mazda provides a sportier driving experience for a lower entry cost.
- Mazda CX-30 vs. Toyota C-HR: The Toyota C-HR starts at around $24,000. Though its price is close to the CX-30’s, many reviewers note that the Mazda offers a better infotainment system and finer interior finishes.
- Mazda CX-50 vs. Subaru Forester: The Forester's entry-level price hovers around $26,000. While the Forester has a strong reputation for durability, the CX-50 emphasizes style and driving dynamics, which some buyers might prefer despite the potential price parity.
The reality is that pricing is often tied to perceived value, and with a Mazda, buyers may be getting more than the sticker price suggests.
Understanding the interplay of costs among models and competitors can add clarity to what you might expect to receive relative to your investment. As you explore these options, consider both immediate costs and long-term value. Armed with this knowledge, you're more equipped to make a purchase that resonates with financial and practical sensibilities.
Future of Mazda Crossovers
The future of Mazda crossovers is not just a speculative venture; it’s a pivotal aspect of the brand’s strategy in an ever-competitive automotive landscape. In today's market, consumers are being more selective, looking not just for vehicles but experiences that marry performance, efficiency, sustainability, and technology. Mazda is keenly aware of this shift and is adjusting its crossover lineup to appeal to modern needs, all while retaining its driving pleasure ethos.
The importance of this topic stems from several key elements:
- Innovation and Sustainability: As we step into an era increasingly defined by environmental concerns, Mazda is expected to expand its electric and hybrid offerings within the crossover segment. This shift is not merely a trend; it’s a necessity to stay competitive.
- Consumer Preferences: Buyers look for versatility in crossovers, and considerations such as interior space, technology integration, and safety features are becoming paramount. Mazda’s future models must cater to these demands, ensuring they hold sway in this sector.
- Technological Advancements: The integration of smart technology into driving experiences—such as vehicle-to-everything communication, advanced driver assistance systems, and infotainment upgrades—is critical. The future models from Mazda must leverage technology to enhance both driving experiences and convenience.
In this article, we will discuss upcoming models and the innovations they bring, alongside emerging trends in the crossover segment that are shaping consumer expectations.
End
The conclusion holds significant weight in this article as it serves to encapsulate the detailed analysis provided throughout the piece, guiding readers in navigating their path toward a knowledgeable purchase. As Mazda continues to innovate in the crossover market, prospective buyers benefit from synthesizing the comprehensive insights discussed, which not only cover technical specifications but also touch on consumer experiences and overall satisfaction.
Summary of Key Insights
Reflecting on the numerous highlights of Mazda's crossover lineup, it becomes clear that these vehicles effectively combine aesthetics with functionality. The performance metrics reveal a remarkable balance between power and efficiency, showcasing Mazda's engineering prowess. Notable highlights include:
- Mazda CX-5: Recognized for its compelling balance of comfort and sporty driving dynamics.
- Mazda CX-30: Offers a unique blend of sleek design and advanced tech features, appealing to tech-savvy consumers.
- Mazda CX-50: Positioned as a future-forward model catering to outdoor enthusiasts, featuring enhanced capability.
Moreover, the safety ratings across the lineup show a commitment to protecting passengers, an aspect crucial for family-oriented buyers. Informed insights from users enhance the narrative, revealing joyful ownership experiences and occasional areas for improvement, ultimately allowing potential buyers to have a holistic view.
Recommendations for Consumers
When it comes to purchasing a Mazda crossover, consumers should consider a few crucial steps:
- Research the Models Thoroughly: It's essential to understand each model's strengths, like the CX-5's road comfort or the CX-30's technological offerings.
- Test Drive: There's no substitute for firsthand experience. Take the crossover for a spin to appreciate driving dynamics.
- Evaluate Personal Needs: Think about what features matter most—be it cargo space, tech gadgets, or safety ratings.
- Engage with Current Owners: Visiting forums or platforms like Reddit can provide invaluable real-world feedback.
Ultimately, investing in a Mazda crossover can be a sound decision, one that ought to be rooted in careful consideration and a well-rounded understanding of what each model has to offer. The more informed the decision, the more rewarding the ownership experience is likely to be.